“I launched West End Media with a clear purpose: To help brands drive revenue, increase awareness, and grow their digital presence through strategic creator marketing.

After helping scale MANSCAPED®'s global influencer program and seeing the power of creator partnerships firsthand, I was inspired to bring that success to other brands.

Creator marketing excels where traditional advertising falls short, creating authentic connections and fostering community. I’ve seen campaigns turn small brands into household names by partnering with the right creators and embracing a willingness to test and learn.

My goal is to apply this formula to every brand we partner with.

I’m passionate about collaborating with brands eager to increase their revenue, amplify their visibility, and achieve real results through thoughtful, well-executed creator strategies. By blending experience, innovation, and a focus on performance, I’m dedicated to helping brands succeed in the competitive digital space.”

— Kayla Marcum, Founder of West End Media —